Edsby Social Emotional Check-Ins Launch

During my time as the Marketing Manager at Edsby, the VP of Marketing and I launched the Edsby Social Emotional Check-Ins feature. This tool empowers educators and students by providing a systematic approach to supporting students' social emotional states in K-12 education.

Challenge

We needed to ensure educators, students, and parents understood the value of the feature as part of the Edsby educational experience.

Partnerships

We partnerned with MindUP, an evidence-based non-profit program founded by actress Goldie Hawn, dedicated to improving children’s emotional well-being. MindUP's alignment with current Social Emotional Learning research and accreditation by CASEL reinforced the credibility and impact of Edsby's Social Emotional Check-Ins.

We also partnered with Microsoft Education, a global leader in educational technology. This strategic alliance strengthened our campaign by reaching Microsoft's network.

Content Marketing

Landing Pages

We created a central hub for detailed information about Edsby's Social Emotional Check-Ins, encouraging conversions and deeper exploration.

Social Media Marketing

We used Twitter, Facebook and LinkedIn to engage our audience, crafting compelling content, running targeted ad campaigns, and actively interacting with our community.

Digital Assets

We created infographics to simplify complex information and highlight key benefits.

Event Marketing

Conferences

We participated in industry events to position Edsby as a leader in K-12 education.

Public Relations (PR)

Press Releases

We distributed press releases to gain media coverage.

Influencer Marketing

Podcasts

We leveraged K-12 education podcasts to reach a targeted audience.

Webinars

We hosted live webinars to educate our audience and position Edsby as a leader in Social Emotional Learning.

Email Marketing

Newsletters

We kept our audience engaged, informed, and connected through the monthly Edsby Newsletter.

Results

Our marketing efforts successfully introduced Edsby Check-Ins to the education community, garnering widespread attention and positive reception. Educators and students embraced the feature, recognizing its value in enhancing social and emotional well-being.