Establishing systems, launching channels, and connecting brand efforts to business outcomes for Clearspace.
Role
Marketing Manager (First Hire)
Company
Clearspace (Toronto-based Design-Build)
Mandate
Build marketing function from zero following a rebrand. No formal strategy or systems existed prior to this role.
I joined Clearspace as the first marketing hire. My work has spanned strategy and execution across website, content, social media, and internal comms. By establishing scalable systems first, I've driven triple-digit growth across channels and influenced $1M+ in project opportunities—all without additional software spend.
June – December 2024
The initial six months focused on building scalable marketing infrastructure, not just short-term growth. We utilized native tools to keep costs lean while establishing professional workflows.
Created end-to-end pipelines: Photoshoot → Asset Creation → Approvals → Multi-channel Distribution.
Defined brand voice and internal sourcing processes.
Marketing efforts directly supported inbound demand and opportunity identification.
~50k sqft Opportunities
Source: Web, Social, Events
Strong engagement on high-intent pages signals qualified interest.
Unique Visitors: +145%
Page Views: +140%
Video and behind-the-scenes content resonated with professional audiences.
Video Engagement: 8.85%
Growth: 100% Organic
Built an owned content ecosystem from zero to translate technical info into trust.
13 Project Case Studies
Avg Time on Page: 2-3m+
46.5%
Open Rate (+10.4% YoY)
Strategy focused on informational snapshots rather than hard CTAs, building trust and keeping Clearspace top-of-mind for 500+ subscribers.
+433%
Reach
+284%
Profile Visits
Design-forward static content (Carousels: 14.68% engagement) significantly outperformed Reels, validating a visual-first strategy.
Prioritized scalable infrastructure before chasing short-term growth metrics.
Connected brand narrative directly to measurable pipeline opportunities.
Delivered all results using native tools and organic strategies only.