How we scaled traffic, brand demand, and leads for a SaaS platform using SEO, content, and partnerships—with zero paid spend.
Role
Marketing Manager
Company
Workast
A workflow and task management platform built for Slack teams.
The Challenge
We shifted focus away from one-off campaigns to build a unified inbound system. The goal was to establish authority and capture intent without relying on ad spend.
Established a clear Ideal Customer Profile (ICP) to guide messaging. Identified value differentiators to compete on "best value" rather than just features.
Built a pipeline of mid-ranking keywords positioned to convert. Optimized site architecture and produced high-quality, intent-driven content.
Launched a template library to capture search volume and an affiliate program to turn users into growth partners.
Five-month growth in ranking keywords through targeted optimization.
Aligning blog posts and landing pages with keyword intent drove quality users.
Collaborated with freelance writers to produce high-quality assets at scale.
Developed a library of workflow templates embedded within solution pages to capture search intent. This drove a +32% increase in organic traffic in just three months with zero paid spend.
Launched an affiliate program to turn users and advocates into growth partners. This created a massive spike in Direct Traffic, signaling strong brand demand and word-of-mouth.
Direct Traffic (Q1)
33.1K
Direct Traffic (Q2)
55.6K
Direct became largest channel (56% of sessions)
Across two quarters, we built a self-sustaining engine that delivered consistent month-over-month growth.
181.8K
Total Sessions
85%
Traffic from Organic + Direct
+15%
Increase in Organic Leads
$0
Paid Advertising Spend